Saturday, June 4, 2016

Tweaking the Innovation

Product: A portable mosquito repellent device for off road vehicles that plugs into cigarette lighters.

1. Revenue Drivers: 

The product itself: I can introduce the item through commercials and ads on the computer.

The refillable cartridges: I can introduce this item through advertisement on commercials and on the computer.

The Deet: I can advertise this item through mosquito spray and tv commercials.

2. The product: tangible

The refillable cartridges: tangible

The Deet: Tangible

All three of these items can be advertised through social media, commercials on the hunting and fishing channels and through off road vehicle advertisement commercials.




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